Monday, January 10, 2011

Maternity tummy tuckers??? Spanx sucks in pregnant fans???

You’ve heard about celebrities rocking them on the red carpet — Gwyneth Paltrow even copped to wearing two pairs after she had her babies. Brides wear them to look their most willowy on their wedding day, voluptuous women use them to curb their curves and even men wear them to mute their muffin tops. But did you ever imagine they would be a tool for pregnant women to boost their bellies?

It’s true. Spanx by Sara Blakely has launched a series of supportive, sucking-in tights, panties and leggings geared to the maternity market.

The company launched a maternity version of its Power Panties called Power Mama in spring 2007 and recently launched a lower-priced collection called Assets Marvelous Mama at Target that includes maternity shapers, opaque tights and leggings.

Consumers' take on the products:
“They're to suck in your a-- and thighs, not your gut. And believe me, looking hot in a dress when you're preggo can do a lot for a girl's self-esteem. Empowerment means the choice to have a smooth butt even if there is a bun in the oven.”

“I'm not going to knock anything that anyone finds helpful and comfortable near the end of their pregnancy. I was soooooo in love with my (hideous) elastic support belt. Third trimester is CRAZY and I don't think anyone is wearing that to look slim... sometimes a little support is a good thing.”

Spanx’s Blakely said the overall response to the product has been remarkable. “We get tons of e-mails from pregnant women thanking us for the under-belly and low-back support provided in our maternity line,” she told “I didn’t quite understand until I was pregnant myself, and wore Power Mama maternity shaper shorts almost every day from months five to nine. There is absolutely no compression in the tummy area, and the waistband is super soft. The fact they make your butt and thighs look less jiggly and more toned is a side benefit.”

I actually like the idea of being held in everywhere and having a smoother appearance overall. I am now 5 months along and may purchase a pair of the cheaper alternative, by Assets, at the end of this month. What do you guys think about the invention?

(Information on this post provided by

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